SEEMINGLY ELEGANT DESIGN
About our online store
The story of myurbanapparel started on April 19th 2009 with the vision to create unique ethical clothing for the everyday woman.
Our designer Daniela Koch was born in German Bavarian Alps and she showed a passion for designing clothes at a very young age. Her unique personal style, creativity and love for design, led her towards the creation of Shoko-Shop. She had and still has, a very specific goal when she started designing - making clothes from beautiful fabrics that put a smile on your face and make you feel comfy and special.
Manos our creative director, with his great passion for visuals and his ability to create lovely content, translated the vision and made it available to everyone around the world, through our online shop. Born in Athens Greece, Manos is always passionate about new innovative ideas and has a unique way to motivate his team. With all the love for rescuing cats and building teams to work with the same ethic and love as Daniela and Manos, the Shoko family grew.
